// personal data lab · systems, trade, automation
Systems thinking, kept close to the numbers.
I build small operating systems for marketing, ecommerce, publishing, and import-heavy work — then use this site to track the signals around them.
The interesting problems tend to live where physical goods, money, and software meet — and that edge is where things break, or quietly get better.
I came up through economics and trade marketing, spent years moving product across borders, and now build and run ecommerce brands from Vancouver. The through-line was never a single industry — it's a habit of turning messy commercial work into small, durable systems.
And a system only earns trust if you watch the right numbers. These are the fields I work in; just below are the Canadian signals I keep an eye on — refreshed automatically, month after month.
- Physical trade & import How goods, duties, and lead times actually move
- Ecommerce systems Catalogs, storefronts, and product data at scale
- Marketing automation Making repeatable work run itself
- Data & measurement Tracking the few numbers that matter
- Guitar & music gear Products, catalogs, distribution
- Agentic tooling AI in the daily workflow, not as a toy
Stats lab
Automated Canadian macro signals — trade, prices, retail, production — refreshed from government APIs.
WritingNotes
Short observations on trade, data, automation, and what patterns are worth tracking.
SystemsProject index
Anonymized operating systems: content pipelines, product data, and agent-readable SEO infrastructure.
What this is becoming
A durable public record of the things I measure, the systems I shape, and the practical questions that keep showing up in the work.
latest note — On Canadian Import Volumes